Finally an "Insta-worthy" sun safe swimwear solution for kids! Shade Critters, a unique collection of UPF50+ sun protection for infants, toddlers, and kids . Designed with a let’s play dress up angle for the little ones mixed with trending prints that mom can’t get enough of. Today’s modern mom knows the harmful effects of UVA/UVB rays and Shade Critters finally offers the solution that the kids will love and mom can POST! Whether at the beach, the pool, or the club, Shade Critters got you covered!